Internal Marketing

In order to create a thriving dental practice, getting new patients is not enough. You have to give each patient due attention and provide them with high quality dental care and excellent service.  This will help you retain more of your patients for a longer duration. And let’s be honest, most people do not enjoy visiting a dentist – they only do so out of necessity. Therefore, you and your staff must do everything possible to satisfy every patient’s needs. In this post we discuss how you can get patients to enjoy their visits to your office by making a few small but important changes.

Engage with Your Patients

A patient is more than dental case – they are living, breathing human being. Many dentists are so focused on their dental work that they forget to interact with their patients on a personal level. Do you make an effort to remember patient names? Do you know where they work or what school they attend? Have you discussed football/basketball results with them?

If you don’t have a good memory, try keeping notes about each patient, shared interests and hobbies, family news, achievements and career news. This information will help you connect with your patients on a personal level beyond a professional dentist-patient relationship. This personal friendship will ensure high patient retention and your patients would look forward to meeting you on their next dentist appointment.

Invest in Patient Relationship Management

Make your patients feel special – as if they are the only patient your dental office has. Send them a greeting card for Christmas. How about giving a free teeth whitening for their up coming birthday. Ask them for feedback on their last visit. Offer loyalty discounts and accommodate emergency and family block appointments to facilitate long time patients. A patient relationship management software would help you keep a record of all your interactions with each patient so your office can provide them with the best dental care.

Improve Patient Satisfaction

Every patient deserves to get the best dental treatment and support and your dental office has a duty to provide that. Patient satisfaction goes beyond just the dental treatment. Your staff should also hold themselves accountable for providing the highest level of patient satisfaction. Your front desk and receptions must answer patient queries and satisfy their concerns, schedule/cancel appointments and send reminders as appropriate and facilitate new patients. Your hygienists should be thorough in their work and go above and beyond to satisfy patients. And off course you must give due attention to each patient whether it is a 2 minute exam or a $20k dental implant case.

Improve Office Facilities Environment

Would you like to visit an unkempt office? Neither would I. When was the last time you renovated the waiting area or replaced the TV? Does your office still rely on outdated dental equipment? Does the air conditioner need servicing? Is your office refrigerator full? All these things impact your staff morale as well as the patients that visit your office. By keeping your office in tip-top condition your improve staff performance and patient satisfaction. Also consider adding some more office amenities.

A successful dental office needs lots of happy patients that keep returning for more dental work and also refer their acquaintances to your dental office. The next time you find yourself or your staff cutting corners in terms of patient satisfaction just stop and answer this question. Will you accept the same if you were the patient?

Quotes are an easy way to motivate your patients to practice good oral hygiene and preserve their natural teeth and gum. Therefore, every dentist should have a few quotes about oral health displayed on their office walls. If you are looking for some inspiration, we have created a list of 60+ ideas below for your to choose from.

Witty

A dentist at work in his vocation always looks down in the mouth.
~ George D. Prentice.

A man loses his illusions first, his teeth second, and his follies last.
~ Helen Rowland.

An aching tooth is better out than in.
~ Richard Baxter Quotes, Poetical Fragments.

Happiness is your dentist telling you it won’t hurt and then having him catch his hand in the drill.
~ Johnny Carson.

If a patient cannot clean his teeth, no dentist can clean them for him.
~ Martin H. Fischer.

Some tortures are physical and some are mental, but the one that is both is dental.
~ Ogden Nash.

The man with a toothache thinks everyone happy whose teeth are sound.
~ George Bernard Shaw.

The tongue is ever turning to the aching tooth.
~ Thomas Fuller.

You don’t have to brush your teeth – just the ones you want to keep.
~ Author Unknown.

You don’t have to floss all your teeth – just the ones you want to keep.
~ Author Unknown.

Every tooth in a man’s head is more valuable than a diamond.
~ Miguel de Cervantes Quotes, Don Quixote, 1605.

Be true to your teeth or they will be false to you.
~ Soupy Sales

Love conquers all things except poverty and toothache.
~Author Unknown

A man begins cutting his wisdom teeth the first time he bites off more than he can chew.
~Herb Caen

The best and cheapest dentistry is when the right thing is done extremely well the first time and it lasts for a long time.
~Author Unknown

Smile

Smiles are contagious so go forth and contaminate as many people as you can!

Be the reason someone smiles today!

A genuine smile comes from the heart, but a healthy smile needs good dental care.
― Wayne Chirisa

Smile everyday!

Teeth are always in style!

Stop. Smile. Breathe. Life is beautiful

A smile is the prettiest thing you’ll ever wear.

Make a smile your signature accessory

Smiles are free but they are worth a lot

A smile is a curve that sets everything straight

Life is Short. Smile, while you still have teeth.

Put on your best smile every day

Smile is the key that fits the lock of everybody’s heart.

Your smile is priceless

All people smile in the same language

You’re never fully dresses without a smile.

Smile, you’re designed to.

A smile takes but a moment, but the memories of it last forever.

Smile, it lets your teeth breathe.

Keep calm and put a smile on.

Smile, it raises your face value.

Dental Hygiene

Two minutes. Two times a day. Stick by these two simple rules for a healthier smile!

Two minutes. Two times a day. That’s all it takes to keep your mouth healthy and happy!

4 minutes a day is all it takes!

Devote 4 minutes a day to your oral health today to avoid troubled teeth in the future

Brushing rule: Two minutes. Two times a day

Remember, Dentistry is NOT expensive – Neglect is!

Keep calm and brush on

Keep calm and floss on

The toothbrush doesn’t remove 6 months of tartar, 30 minutes before your appointment.

Brush Your Teeth

Your teeth ain’t gonna brush themselves!

Oral health = Overall health

Got Teeth? Thank your dental hygienist

Dental care is a process to avoid dental implants & other casualties

Floss like a boss!

Don’t choose favorites… every tooth deserves to be flossed.

Don’t rush when you brush.

With great power comes great responsibility. Use your toothbrush wisely!

Treat your password like your toothbrush. Don’t let anybody else use it, and get a new one every six months.
~Clifford Stoll

Funny

Cavities don’t scare us!

Be kind to your dentist. Because he has “fillings” too.

It’s all fun & games until a tooth gets knocked out.

Dentists – Improving lives, one smile at a time!

Dental hygienist – sweet enough to make you smile, skilled enough to protect it!

We’re your dental defenders.

Dentists are medical professionals who help you put your money where your mouth is.

A good dentist never gets on your nerves.

A dentist gets to the root of the problem.