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CASE STUDY

How a Slow Loading Website Affects Your Dental Practice

December 31, 2015 by admin Leave a Comment

Website speed is a big deal. Fast-loading sites perform better on all fronts: better user experience, higher conversions, more engagement, even higher search rankings. Since most dental websites receive a lot of mobile traffic, site speed becomes even more important. A slow website gets a higher bounce rate and lower conversion rate both of which affect your bottom line. Just imagine somebody facing a dental emergency having to wait 10 seconds for your website to load so they can locate your contact information. Does your dental office deserve to get that patient?

How fast should my website be?

If you manage to get a load time under 3 seconds, you’re doing fine. If it’s under 7 seconds, it’s okay too (but you have to try to improve it). Over 10 seconds and you’re losing a significant number of appointments. While Jakob Nielsen says people can handle up to 10 second load time, consider this:

  • 47% of people expect a web page to load in two seconds or less.
  • 57% of visitors will abandon a page that takes 3 seconds or more to load.
  • At peak traffic times, more than 75% of online consumers left for a competitor’s site rather than suffer delays.
  • According to this scientific study tolerable waiting time for information retrieval is approximately 2 seconds. Adding feedback, like a progress bar, can push tolerable waiting time to 38 seconds (so if your site is slow, add progress bars or equivalent).
  • A site that loads in 3 seconds experiences 22% fewer page views, a 50% higher bounce rate, and a 22% fewer conversions than a site that loads in 1 second. While a site that loads in 5 seconds experiences 35% fewer page views, a 105% higher bounce rate, and 38% fewer conversions.
  • 8% of people cite slow loading pages as a key reason for abandoning their purchase.
  • 73% of mobile internet users say that they’ve encountered a website that was too slow to load.
  • 40% of people abandon a website that takes more than 3 seconds to load.

Here is a nice infographic that illustrates this importance of website speed for dental practices.

Website Loading Time and Your Bottom Line

Impact on appointments made from the website

It is well known fact that slow websites get fewer conversions and the following case studies prove that point.

  • Conversion rate increases 74% when page load time decreases from 8 to 2 seconds (real user monitoring data from 33 major retailers)
  • Aberdeen Group study showed that a one second delay in page load time equals 11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions.
  • One guy got an 8.47% conversion rate improvement by moving his landing page onto a faster host.
  • Shopzilla sped up their site by 5 seconds and increased the conversion rate 7-12%.
  • Shaving 2.2 seconds off Mozilla’s landing pages increased download conversions by 15.4%, which they estimate will result in 60 million more Firefox downloads per year.
  • Amazon reported already in 2006 that they got 1% revenue increase for every 100ms of improvement.

Filed Under: User Experience Design, Web Design Tagged With: CASE STUDY

4 Ways to Get Dental Patients from Google without a Website

November 21, 2015 by admin Leave a Comment

The most common way to get traffic form Google is by optimizing your website and getting it ranked on first page of for your target keywords. The other alternative is PPC advertising which can be costly. However, while ranking a website is the best long term strategy for getting search traffic, there are other ‘free’ options available. In this post we discuss 4 methods of getting dental patients from Google Search without ranking your website.

Google My Business Page of Your Dental Office

Your Google My Business Listing is your opportunity to rank in the local 3-pack section of local search results. Make sure you follow Google guidelines and recommended best practices when setting up the Google My Business page for your dental office. Collect some patient reviews, add some relevant content and build citations on local directories and data aggregators. Your Google My Business Page should be ranking on first page of Google soon! An example is shown below.

Google My Business Page Ranking

Dentist Youtube Video

The future of web is Video. But even today video marketing and video content is gaining traction. Youtube (also owned by Google) is the most popular video sharing website in google and popular youtube videos often make there way on the first page of google. Make sure you use your target keywords in the video title, tags and description. Also share the video as much as you can to increase the number of likes and number of embeds. An example of a very competitive dentist keyword with a youtube video ranked on the first page is captured below.

Dentist Video Ranking

You can watch the video here

Local Directory Listing of Your Dental Practice

Local Directory websites like Yelp, Yellowpages and Superpages are great for promoting your dental office online. Similarly dentist review sites like Rate a Dentist, Health Grades and Zoc Doc are also useful for getting new patients. However, with some optimization you can rank your dentist listing on these sites in Google. Specially Yelp and Yellowpages are two websites that are consistently coming up for local dentist related searches. Here is an example of a very competitive keyword.

Dentist Yelp Listing SEO

Here are the links to the 2 yelp profiles seen in the image above

http://www.yelp.com/biz/meyerland-family-dentistry-houston

http://www.yelp.com/biz/bristles-family-dentistry-houston

Dental Office Page on Social Media Sites

Social media marketing is a great way of getting new patients but you can use your facebook business/fan page to rank in google search. Optimize the facebook page as you would optimize your website. That is make sure the page title and description has your target keywords. Publish engaging content on your page and increase the number of likes and followers. Also share your facebook page as much as you can to increase number of followers and back-links from other sites. Here is an example of a dentist ranking their facebook page for a very competitive keyword

Dental Facebook Page SEO

You can visit this facebook page here https://www.facebook.com/MichaelJWeiDDS

Note that there is a yelp listing of another dentist ranking just above this facebook page.

Filed Under: Marketing Strategy, New Patient Marketing, Search Engine Optimization Tagged With: CASE STUDY, IDEAS

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